文章ID：8148

绝望主妇

百万级的中国品牌汽车，能卖得出去吗？_我的网站

中国房价称霸全球

A |

[ 行业] 5月30日，预热了半年的尊界S800终于上市了，余承东亲自为其站台，欲与迈巴赫S级(参数|询价)一较高下。作为国产旗舰天花板，顶级黑科技全副武装。 Florida Gov. Ron DeSantis and South Carolina Sen. Tim Scott, both 2024 Republican candidates, sounded off further on the Israel-Hamas war as President Joe Biden traveled to Israel to support the U.S. ally.Meanwhile, Illinois' Democratic Gov. J.B. Pritzker seized on reproductive rights, one of his party's top rallying cries for voters, amid ongoing speculation that he has future aspirations beyond Springfield.Here are tidbits from the campaign trail from Wednesday.

DeSantis, Scott go after Biden on Israel

DeSantis and Scott appeared to try to burnish their conservative bona fides on Israel on Wednesday, bashing Biden over his handling of the latest conflict as he flew into a war zone to meet directly with leaders there.DeSantis lambasted the $100 million in humanitarian aid the White House supports sending to the Palestinian territories of Gaza and the West Bank, arguing that the funds -- rather than aiding civilians caught up in the fighting -- will go toward helping Hamas extremists."We know Hamas is going to commandeer that money, and Hamas is going to use it to advance terrorism. I say no U.S. tax dollars to the Gaza Strip," the governor said in a statement.Biden has said that the aid will be cut off if there's any evidence that Hamas is siphoning it off, but former U.N. Ambassador Nikki Haley, who has engaged in a back-and-forth with DeSantis, mocked the statement, touting the 2018 move while she was in the Trump administration to eliminate funds to the U.N. agency responsible for humanitarian aid to Palestinians.Meanwhile, Scott accused Biden of not supporting Israel enough, contending that the president needed a "backbone."Biden on Wednesday gave an impassioned speech in which he vowed to back Israel while urging its response to not be driven by "rage.""You can't look at what has happened here ... and not scream out for justice," Biden said. "Justice must be done. But I caution this: While you feel that rage, don't be consumed by it. After 9/11, we were enraged in the United States. While we sought justice and got justice, we also made mistakes."

New push on reproductive rights could produce new presidential chatter

Pritzker, the two-term Illinois governor and billionaire hotel heir, launched Think Big America, which will focus on protecting abortion access across the country and supporting ballot initiatives to enshrine protections for the procedure into state constitutions.The group is already "actively engaged" in the campaign for an Ohio ballot measure that would codify abortion protections in the state as well as in Nevada and Arizona to support their ongoing ballot measure efforts, a spokeswoman for the group said.Pritzker has sometimes been discuSeizing on a top motivator for Democrats is likely to continue to raise Pritzker's profile, though he has played down any chance of immediately running for higher office.

Cadidate redo in Arizona

Arizona Republican Rep. Debbie Lesko's retirement is setting off a new primary with some old names.Lesko's seat, located in a deep red Phoenix-area district, has already drawn a bid from Abe Hamadeh, who still baselessly claims victory in Arizona's race for attorney general last year despite narrowly losing."Our country is in desperate need of courageous fighters, and that's why I'm proud to announce I'm running for Congress in Arizona's 8th District," Hamadeh wrote on X.An aide close to Hamadeh said he will enter the race with support from Donald Trump allies including Kari Lake and former Trump official Ric Grenell, two firebrands with ties to the former president.A source close to the influential Club for Growth confirms to ABC News that David McIntosh, a former congressman and the club's president, also discussed the race with Blake Masters, who failed to unseat Democratic Sen. Mark Kelly last year.A potential matchup would pit two Trump-aligned Republicans against each other in a primary, and a win by either would make them the heavy favorite in the general election next November.

Crow heads West

Independent presidential candidate and philosopher Cornel West received a maximum campaign donation of $3,300 from Republican megadonor Harlan Crow just weeks before West changed his party affiliation from the Green Party to independent, West's latest campaign finance disclosure revealed.The move is the latest by Crow to draw eyebrows, after his close ties to Supreme Court Justice Clarence Thomas, which reportedly included lavish trips and stays at various properties, raised concerns over the influence rich donors could have over the court. Thomas has insisted the hospitality was merely between friends.ABC News' Libby Cathey, Abby Cruz, Hannah Demissie, Will McDuffie and Isabella Murray contributed to this report.。智能辅助驾驶能力自是不用说，舒适型配置也是极致丰富，相比之下，定价相近的迈巴赫S 480（入门级车型）略显“寒酸”。

B | 但，在百万级的超豪华市场，这样的“高性价比”能否战胜品牌溢价，占领用户消费心智的高地？百万级的中国品牌汽车，真的能卖出去吗？

风光开场，能否笑到最后？2024年11月26日，尊界S800正式开启预售，预售价100-150万元，关注热度一度冲至峰值，在需要缴纳意向金2万的前提下，预售48小时收获了2108台的订单。

C | 这是个怎样的量级？直接对标的迈巴赫S级，近十年内平均月销量最高仅1186台，期间3年月销甚至不过500台。

D |

数据来源：终端销量

但是，预售高潮过后，关注热度快速冷却。虽然，随后的半年内新车车色、内饰以及黑科技技术相继曝光，也曾一度掀起小波澜，但与此前的高涨相比相形见绌。高调抢眼的订单数量能否成功转化为实际购买？还尚未可知。

数据来源：大数据，关注人数数据

有钱人的世界，难以捉摸据调研数据显示，当问到用户“手握150万，你会选择哪款车？”不出所料地更多人选择了拥有百年品牌历史的迈巴赫S480。毕竟，不管产品如何，光品牌名称就足以气场十足了。但是，值得欣喜的是，依旧有34.3%的用户愿意选择尊界S800。

数据来源：调研数据。

E |

在50万以上高购车预算用户中，虽然对海外豪华品牌偏好的人占比最高，达到65%，但是对中国品牌的偏好也超过了40%，特别是中国新势力品牌，达到45%，远远高于海外主流品牌。智能化、电动化助力中国品牌形象向着高度迈进。

F |

数据来源：调研数据

传统对豪华汽车品牌的认知已经被颠覆，高达92.3%的被调研用户认可中国品牌的高端身份。其中，认为鸿蒙智行（问界、智界等）、仰望是高端品牌的用户占比均超过了40%；认为红旗和小米汽车是高端品牌的用户占比超过30%。

G | 口碑的建立，与产品的进步有着直接的关系。

数据来源：调研数据

高端产品先行，以实力鉴证收获口碑品牌向上高端化，依托的基柱之一就是产品高端化。据大数据，至2025年1-4月，官方指导价50万以上的上市新车中，中国品牌已经占据20.6%的席位，相比2018年增长了20个百分点。

H | 而指导价100万以上的上市新车，虽然豪华品牌依旧是绝对主力，占据九成以上的占比，但中国品牌也贡献了6.1%的份额，与2018年相比，实现了0的突破。

数据来源：大数据，新车型统计不含待售、未售车型。

I | 中国品牌包括中国主流品牌和中国新势力品牌

在这些中国品牌高端新车当中，纯电动贡献了半数以上的力量。其中50万以下占比52.3%，100万以上占比53.3%。其次是传统燃油，依旧占据超过20%的份额。

J |

数据来源：大数据，新车型统计不含待售、未售车型。

K | 中国品牌包括中国主流品牌和中国新势力品牌

中国品牌高端车并非有价无市赢得高端市场用户的认可，远比生产高端产品要难得多，中国品牌正在一步步践行、努力。据经销商终端新车销售发票价格(裸车含税)数据，旗下推出指导价30万及以上高端车型的中国品牌中，38.9%的品牌平均成交价均超过30万元。不过，再向上到50万级便明显势微，除了仰望和猛士全系指导价均超50万没有可比性外，其他中国品牌50万以上销量贡献微乎其微，BBA则展示出百年老牌豪华品牌的实力了。